About Whoosh Car Finance
Whoosh Car Finance is an FCA-authorised credit broker based in Manchester, UK. We connect people with the right car finance deal from a panel of trusted lenders, accessed through our finance partners — whether they have perfect credit, poor credit, or something in between.
We are not a lender. We are not a dealership. We are a broker, and that means we work for you.
Meet the Founder
Whoosh was founded by Sahil Puri in Manchester in 2024, and began arranging car finance for customers in 2026. The idea was simple: car finance should not feel complicated, corporate, or intimidating.
"I saw an industry full of faceless comparison sites and aggressive telesales teams, and I thought — there has to be a better way. Whoosh is built on the idea that getting car finance should feel as fast and painless as possible, with a real person guiding you through every step. We are not a tech platform that treats you like a data point. We are a small, focused team that actually picks up the phone."
Sahil Puri is the founder and CEO of Whoosh. He is an FCA-authorised credit broker and oversees all operations, compliance, and customer service.
How We Operate
We are a credit broker, not a lender. We find the right lender through our finance partners.
We earn commission from the lender when a deal completes. We do not charge you fees.
We are authorised and regulated by the FCA. Our firm reference number is 1020313.
We introduce you to our finance partner, Concierge Motor Finance, and the panel of lenders they work with, to search a wide range of products suited to your circumstances.
Our Regulatory Commitment
Whoosh Car Finance Limited is authorised and regulated by the Financial Conduct Authority (FRN: 1020313). Company registration: 15772578.
All advertising, content, and communications are designed to be fair, clear, and not misleading — in line with the FCA Consumer Duty requirements.
Verify our authorisation at register.fca.org.uk .
Complaints
If you are unhappy with any aspect of your experience, please contact us. We will investigate and respond within 8 weeks. If unsatisfied, you may refer to the Financial Ombudsman Service at financial-ombudsman.org.uk or 0800 023 4567.
Why the Comic-Book Look?
Car finance is a serious decision, but the process does not have to feel grey and boring. Our comic-book style reflects who we are: energetic, approachable, and a little bit different. Getting your next car should feel exciting — and we have built Whoosh to match that energy.